Behaviorism Essay Example | Topics and Well Written Essays - 3000 words

Behaviorism - Essay Example It is built upon certain observed characteristics of adults, which affect the way in which they learn and relate new information (Knowles et al, 2005). Due to the distinguishing characteristics of adult learners, certain psychological theories must be applied in order to maximise on learning potential which requires several actions to be taken, such as assessing the current state and needs of the learner, defining the end goal of instruction, and creating a systematic instructional format based upon this. To succeed, it is dependent upon pedagogically tested psychological theories, the principal approaches being behaviourism, cognitivism and constructivism. Primarily characterised by their individual interpretations of what constitutes ‘learning’ and how it occurs, these approaches provide instructors with verified strategies and techniques for facilitating learning. This essay will discuss the defining characteristics and necessary conditions for adult learning as postu lated by theorist Malcolm Knowles. It will then examine behaviourism, cognitivism and constructivism as general approaches to learning with particular emphasis on the superiority of constructivism in this context and how it can be applied to adult learning. One of the central principles which surround the teaching of adult learners is that of individual experience. â€Å"As a person matures he accumulates a growing reservoir of experience that becomes an increasing resource for learning† (Smith, 2011). Unlike children, adults have inevitably built up a wealth of personal experience which can be utilized in a way which can help learning, such as relating new information to previous experience, recalling previous experience, and/or using familiar examples to apply learning to unfamiliar concepts. Teaching strategies which build upon experiential learning will be an extension of everyday life (Knowles et al, 2005). Adult learners partake in a process which sees them reflect, dra w inference from and conceptualize, based upon previous individual experience. As this wealth of experience is seen as the richest resource of information for the learner, it must be pointed out that individual experience is fundamentally biased and of an entirely subjective nature. This implies that new information may be interpreted in different ways, which can be advantageous as it allows for new ideas and opinions, but can also have its disadvantages regarding personal bias. A second principle which is determined to be of special significance to adult learning is that of the self-concept. Within the paradigm of learning, self-concept relates to the movement of an individual’s perception of themselves as a self-directed person rather than being dependent upon others. Adults are viewed as being responsible and fully accountable for their own decisions and therefore must be treated as autonomous learners. Due to this perspective, autonomy is seen as vitally important for thi s theory. In its broadest sense, self-directed learning describes a set of actions in which potential learners take the initiative in identifying their learning needs and goals, and evaluating learning outcomes. The steps involved in working through such a process have generated several model which have since been re-imagined into a more interactive design which takes into account the nature and contextual elements of the learning (Cooper, 2009). Readiness to learn, or motivation to learn, is another

Kentucky Fried Chicken Corporation Essay Example | Topics and Well Written Essays - 3000 words

Kentucky Fried Chicken Corporation - Essay Example Thus, it is in line with this that KFC should understand further everything about its strategy development. It should understand the necessary things it needs to know as product of its strategy process. Finally, it should be able to define and understand the specific contexts in which its strategy should be embedded. Global operation is one of the modern trends applied in modern operations strategy (Waters, 2006). This is the reason why Kentucky Fried Chicken Corporation (KFC) had become so aggressive with its global expansion strategy. This strategy enabled KFC to become the world’s largest chicken restaurant chain and in general the third largest food chain in the world (Krug, 2004). In fact, it is known to have around 14,000 restaurants in more than 100 countries including China, Japan, Canada, Great Britain, Australia, South Africa, Malaysia, Mexico, Indonesia, South Korea and Philippines. Franchise and joint ventures are integrated with the whole business system of KFC in order to allow local business people to handle since they know better the external and internal environments of their respective markets. This paper tries to understand more about the strategic operation of KFC Corporation by incorporating various analytical concepts in strategic development and management. The entire analysis is placed in the context of international fast food industry. ... This paper tries to understand more about the strategic operation of KFC Corporation by incorporating various analytical concepts in strategic development and management. The entire analysis is placed in the context of international fast food industry. SWOT and Porter’s value chain SWOT technique SWOT stands for strength, weaknesses, opportunity and threats in which it is a simple management technique which draws information together prior to decision-making process (Murdock et al., 2003). A SWOT analysis is composed of understanding both internal and external factors within an organization prior to knowing its major advantages and disadvantages. It is a non-complex way of identifying specific details in the business operation in order to understand the extent in which an organisation holds its competitive advantage or knowing the necessary steps to be taken further for improvement of the operation. This technique is very relevant in the case of KFC especially among its strate gic planners because they will be given opportunity to outline the internal and external factors affecting the whole operation of the business. Shown in figure 1 below are internal and external factors within the present environment of KFC. This is a good evaluative technique prior to formulating effective strategies because the strategic planners in this case seek to understand both the internal and external factors affecting the business environment of KFC. Figure 1. SWOT Analysis KFC (Internal and external factors) Internal factors Strengths Weaknesses Product offering Brand image/good-tasting and highly accepted recipes Many substitute products in the market Competitive advantage High market share Not culturally